If someone wants to learn more “about you,” it’s a chance to show them why they’ll benefit from choosing you over someone else who seems similar to you. How they can take the next step to get more from you.Explain what it’s going to do for your website visitors.
What to write in About MeĪ strong About Me template is similar to a strong copywriting offer: It builds trust and helps someone make the decision to further their relationship with you after your blog launch - whether that’s in the form of signing up for your email list, requesting a consultation, or buying one of your products. So keep reading to find out how easy it is for you to write one that is stunningly helpful and user-friendly.Ī good About Me Page will serve both your readers and your business. Your About Me Page is typically one of the most visited pages on your site. Good About Me Pages are straightforward and communicate a few key things.īut just because it’s simple to create these pages when you’re making a living online, it doesn’t mean they’re always good. If that’s you, you’re probably overcomplicating things. Video is a proven way to communicate longer messages, as not all businesses can be summed up in a sentence or two.It seems to me that some website owners have an easier time proposing marriage than they do writing a solid About Me Page. Kitchencraft uses an interactive timeline to show the company’s heritage: Lateral shows its design chops with this page, where each member turns to look at the photo you mouse over. I like Digital Marmalade’s use of Top Trumps style cards for each team member: Some companies have been more creative with theirs. This helps to show that the company is kosher, and photos make these pages easier to scan and understand. This is from the Econsultancy about page, showing some of the clients we’ve worked with, complete with video testimonials. Many tech and agency sites can be frustrating in their failure to explain what they do in plain English, but Phrasee describes what it does succintly:Ī summary of the company culture and core values. This is one from (from our very own Christopher Ratcliff), which is to the point, and honest about the fact that it’s just starting up: This should summarise what the company represents, what it does and why it does it. There are some pieces of information that people expect to see on such pages. What information is essential on ‘about us’ pages?
To use Moz as an example again, its ‘about’ page contains a timeline that establishes it as a brand with some history, as well as being easy to read. It’s about communicating your core values and culture and, to a certain extent, inspiring people with your vision and ambition.įor companies with heritage, it should also provide a timeline to showcase how the company has grown/evolved since launch, using photos from the different periods to provide a visual trail. The content should tell the story of the business in your unique way (so definitely not written by a third party who doesn’t understand what you do) and use persuasion techniques to give people the confidence to trust what you say and do. There are three key questions the page needs to answer: What should a good ‘about us’ page set out to achieve? My view is that not having an ‘About’ page is an oversight – it’s a relatively simple task to get this written and maintained and it could make a difference in persuading new users to trust you and make a purchase.
#Website about us page Offline
However, there are some situations in which this page has more value, for example a pureplay retailer with no offline brand presence – visitors are more likely to want to know about them as they don’t have another reference point.
Moz makes its ‘About’ page a reasonably prominent link in the header. ‘About us’ pages are more frequently used on B2B sites, where company history and positioning is a key factor in the buying cycle, especially when selecting a long-term trading partner. They are important pages for validating your business credentials to people who don’t know you and have no reason yet to trust you. Typically, only a small % of visitors will ever look at this page (for example for one B2C retail Client only 0.5% of all sessions reach that page, of which 80% are new users), therefore they’re not critical from a commerce point of view. That’s a tricky question, and the answer may vary according to the type of website and product or service on offer.įor example, I doubt that Tesco’s about us page is especially vital, but if you’re a startup, then your page needs to explain what you do to new visitors.Īccording to James Gurd of DigitalJuggler:
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